Philip Cherian, Smartsave Finserv LLP and President of the Association of Independent Financial Advisors (AIFA), Kerala

After a successful SIP drive in April, Philip decided to continue his SIP drive by reaching out to more clients in May. Here are the key highlights of how he executed the drive:

• • Approached salaried and NRI clients who have not increased SIP in the last three years even though they have no financial constraints due to lockdown

• • Approached a few prospects generated through his Malayalam YouTube channel

• • Shared with them why SIPs in mid cap funds offer an attractive opportunity to investors

Overall, 23 clients participated including 5 new NRI clients in the drive. Successfully conducted 101 SIPs amounting to Rs.2.8 lakh